The charmingly hateful characters make my heart melt. The silliness of the packaging combined with the colours make it magic. It has new packaging now, and it’s not attractive at all—the characters are drawn in a way that is just not pleasant.
It’s basic and beautiful with just a few colours. Keeps it simple.
I think it’s from the 60s—I bought it in a specialty store in Tokyo. Genuinely airbrushed! Characters!
I believe that it’s from around the 50s. The clown's charming smile speaks for itself. Bought in the same store were I bought Cisco.
The box design is from the 1930s, it contains 24 candy-bars. Really hot gouache illustrations, pale colours and hand-drawn typography. Bought it at Economy Candy in Manhattan, last spring.
A mini-gum machine from Japan. Packaging can often be extra nice when you don’t understand it—when you can’t interpret the letters or characters, typography just becomes pure symbols in the brain. Here, I get only what the illustration depicts.
Most candy from Mexico contains chillies. The package is not as simple and stylish as Burbu Soda, but the mis-print, the stripes and the happy squirrel give it extra points.
The colours and simple style give this package a place on the list. It is the only Scandinavian candy I have in my collection, too—maybe because I have some sort of domestic blindness. I have to put this in the fridge so the chocolate does not melt—best before 01/27/2006. I bought this because I thought that they would probably change the packaging. Sure enough, a few weeks later, it received new, uglier packaging with Photoshop gradients.